Packaging is a large area of design ranging from i-pod boxes through to Cornflakes, a genuine product needs a strong promotion and packaging is a main selling point.
Packaging has multiple jobs, looking good is an essential and being informative is another, recreating something attractive with true facts to support the product is a great reassurance as demonstrated here has been successful.
Original source is one of few outstanding bathing products on the shelf at present which smells as good as it looks, with a funky but solid design it conveys facts to the consumers in an instance. This is a great selling point to the public as true facts of the making are revealed. All the intense colours are made to reflect the energy inside, the structured type creates a sense of energy and strength, which the product is developed to do. The Original Source being natural contains some of the most refreshing and relaxing colours giving this product yet another dimension
This refreshing design produced by Push On, is an experienced marketing consultancy located in Manchester has really pushed typography into another dimension. Bringing these relevant facts from behind closed doors give not only the packaging content but also the product character.
As a conclusion this is a well-designed product, inside and out giving that bold bright feeling with a revitalising freshness everyday. This packaging has strong typographical elements that could influence designers in the near future.
